Domain Name awareness research 2017

Jun 20, 2018 · by Domains Direct · 1 min read Domain Name awareness research 2017

Last September the NZRS conducted research on Domain Name awareness in New Zealand. You can read the full report here but we've included teh best bits below

  • 81% of people know what a Domain Name is
  • Males who live in Auckland are most likely to know what a Domain Name is
  • Females who live in the North Island (outside Auck/Wgtn) are least likely to know what a Domain Name is
  • .com is the most recognised suffix, with 95% awareness
  • .nz is next, with 94% awareness
  • .kiwi has 26% awareness
  • All the new top level suffixes have less than 10% awareness each
  • Only 33% of people know you can register .nz as a top-level Domain
  • 25% of people know that a raft of new top-level Domains launched in 2014
  • On average, one in five people own a Domain
  • Over 60% of people who advertise their website address in print consider it effective
  • .nz is considered trustworthy, secure, and reliable, whereas .kiwi is considered a fad
  • 68% of people consider secure hosting (on https) as the most important trust factor
  • Other important trust indicators are: NZ contact details, fresh content, and a well-designed website
  • 33% of people have heard of WHOIS
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