Google no longer bolding keywords in Domains

July 3rd, 2017 · by Domains Direct · 1 min read Google no longer bolding keywords in Domains

You may have already noticed, but Google are no longder bolding keywords in Domain names. Previously if you searched for domains you would have seen something like:

Often I've been asked whether there's merit in using a descriptive/category Domain name as opposed to a business name, for example, instead of . In my opinion, a category Domain name does nothing for brand development, or a business's growth path. Imagine if everyone knew Amazon's website as; it would be difficult to get people thinking about DVDs, toys, or clothes with such a specific Domain.

I also don't believe people are randomly typing category words into their address bar in the hopes of getting the best result, such as or

It's not clear why Google have made the change to not bold keywords, but it could be a step in the direction of taking focus off website addresses. Ultimately, Google wants users starting their web surfing at Google, as opposed to remembering Domain names.

It will still be important, however, to maintain descriptive folder/file names to help Google (and their users) determine the nature of your page's content. For example, look at the URL in your address bar of this page and you'll see how it's made up of a sub-folder blog and then the file name google-no-longer-bolding-keywords-in-domains.

Comparison of two different SSL sites
Why you should host your site on https (SSL)
Google wants to make sure the sites they deliver in search results are secure. They've even made it part of their ranking signal. Find out why you should switch to https.
Top-level Domains keep .nz growing, but boom times over
Top-level Domains keep .nz growing, but boom times over
In 2008 total .nz registrations grew by 90 per day (registrations less cancellations) By 2015 it was just 22 per day. We look at how the .nz Domain space has reached its plateau.
Conflicted Names Process Ended
Conflicted Names Process Ended
6,675 conflicted names were released on 27 October 2017, which are now free for anyone to register.