Domain Name awareness research 2017

Last September the NZRS conducted research on Domain Name awareness in New Zealand. You can read the full report NZRS Public Perception Research 2017 - Consumer Report (PDF), but we've included the best bits below.

• 81% of people know what a Domain Name is
• Males who live in Auckland are most likely to know what a Domain Name is
• Females who live in the North Island (outside Auck/Wgtn) are least likely to know what a Domain Name is
• .com is the most recognised suffix, with 95% awareness
• .nz is next, with 94% awareness
• .kiwi has 26% awareness
• All the new top level suffixes have less than 10% awareness each
• Only 33% of people know you can register .nz as a top-level Domain
• 25% of people know that a raft of new top-level Domains launched in 2014
• On average, one in five people own a Domain
• Over 60% of people who advertise their website address in print consider it effective
• .nz is considered trustworthy, secure, and reliable, whereas .kiwi is considered a fad
• 68% of people consider secure hosting (on https) as the most important trust factor
• Other important trust indicators are NZ contact details, fresh content, and a well-designed website
• 33% of people have heard of WHOIS